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Gather Studio

Gather Studio by Matt Headley

Websites that say something.
Real work. Real results.

Every site here is built on the Plainspoken Blueprint — a framework that fixes the message before the design.

What clients say

Real results. Real people.

Jason Wright

It was an experience where I felt seen.

JW
Jason Wright
Theater Director, Piedmont City Schools
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Jason Wright

You have a way of getting down to where the rubber meets with a person. You truly, at your deepest core, want to help people understand themselves — connect with what's really their identity. I felt seen. Not just served. That's why I trust you with it.

Jason Wright
Theater Director, Piedmont City Schools
Jessica Whitfield

He asks a lot of questions to really understand what matters to you and makes you tick.

JW
Jessica Whitfield
Owner, Kingdom Focus Photography
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Jessica Whitfield

Matt is very easy to work with. He is very intentional and interested in what makes your business creative and unique. He asks a lot of questions to really understand what matters to you and makes you tick.

Jessica Whitfield
Owner, Kingdom Focus Photography
Kevin Bussema

Matt didn't change my business. He helped uncover the common thread that had been there all along.

KB
Kevin Bussema
Founder, The Collaborative Collective
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Kevin Bussema

Before working with Matt, I could explain everything we do, but I struggled to explain what connected it all. After our Blueprint session, I finally have the language I'd been searching for. Matt didn't change my business. He helped uncover the common thread that had been there all along. The result isn't a manufactured brand story — it's the confidence that comes from finally being able to articulate the one you already have.

Kevin Bussema
Founder, The Collaborative Collective
Micah Junior

Fast, easy to work with. Matt should be your number one choice.

MJ
Micah Junior
Rental business owner
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Micah Junior

Matt did a great job designing the website for my rental business. He was fast, easy to work with, and a great help. If you need a website created, Matt should be your number one choice.

Micah Junior
Rental business owner
Samuel Sawyer

He shared our passion with readers across the South.

SS
Samuel Sawyer
Aquality Farms, Alabama
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Samuel Sawyer

Matt did a wonderful job highlighting our mission at Aquality Farms. He took the time to ask questions, build a relationship and share our passion with readers across the South!

Samuel Sawyer
Aquality Farms, Alabama
Jean Ellison

He took the time to understand my story. Genuinely invested in this community.

JE
Jean Ellison
Jacksonville, AL
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Jean Ellison

Matt Headley captured my story in a way that was fascinating. He was so easy to talk to — he really took the time to UNDERSTAND my story. He is GENUINELY invested in this community. 10/10 highly recommend.

Jean Ellison
Jacksonville, AL
VIDEO TESTIMONIAL
I Felt Honored and Relieved
Jason Wright — Piedmont City Schools
VIDEO TESTIMONIAL
You Also Are an Artist
Jason Wright — Piedmont City Schools

Hover any card to read the full quote.

Software built for specific trades

Tools that do one thing well

Each product is built for a trade that had no real software built for it. Hover screenshots to scroll. Click cards with ▶ to watch a walkthrough.

GSD — Gather Studio Dashboard preview
GSD — Gather Studio Dashboard
app.gatherstudio.app
SaaS · CRM

CRM, task automation, and Iris AI — built for wedding vendors, nonprofits, and small businesses. $29–$149/mo.

ReelStudio preview
ReelStudio
gatherstudio.app/reelstudio
SaaS · Video

Browser-based teleprompter + screen recorder. 9:16, 1:1, 16:9 canvas crop. No install. Built for solo creators.

SermonCoach
sermoncoach.app
SaaS · Ministry

AI-powered sermon coaching. Weekly prep, structure feedback, and delivery notes. $29/mo.

Petal Studio
petalstudio.app
SaaS · Florals

Recipe builder, market scheduling, and client reservations for wedding florists. $39/mo founding.

MarketDay
marketdayapp.com
SaaS · Markets

Vendor roll call, market-day ops, and shopper discovery for farmers markets.

Tend Money preview
Tend Money
money.tendmarriage.com
SaaS · Finance

SMS budget alerts for couples. Plaid-connected. Helps newlyweds stay on the same page about money.

Ventures built by Matt Headley

The work we live in

Every venture here is active. These aren't demos — they're the actual sites Matt uses to run his businesses.

Gather Studio
gatherstudio.app
Agency

The hub. Message coaching, web design, and SaaS tools for small businesses.

The Aisle
theaisle.app
Bridal Show

Oct 18 bridal show in Anniston. Vendor registration, ticket sales, and couple matching.

Matt Headley preview
Matt Headley
matthewheadley.com
Personal Brand

Personal brand site — writing, speaking, software, and venture portfolio.

Southern Legends
southernlegends.blog
Publishing

Long-form profiles of extraordinary people in the American South. Podcast + book.

Heather Florals
heatherflorals.com
Florals

Custom wedding and event florals. Built around the designer, not the arrangements.

Tend Marriage
tendmarriage.com
Marriage Curriculum

Pre-marriage curriculum for couples and the clergy who work with them.

BridalShowReviews.com
bridalshowreviews.com
Reviews Platform

Independent reviews of bridal shows across the South. Helps couples decide before they go.

Client sites built by Gather Studio

Built for real people

Every site here started with a message problem. We fixed that first, then built around it.

Piedmont City Schools Theater
piedmont.gatherstudio.app
Performing Arts

A site that made its director feel seen. Built around Jason Wright's story, not the school's logo.

View site →hover for testimonial
Jason Wright
Jason Wright
Theater Director, Piedmont City Schools

You have a way of getting down to where the rubber meets with a person. You truly, at your deepest core, want to help people understand themselves — connect with what's really their identity. I felt seen. Not just served. That's why I trust you with it.

View Piedmont City Schools Theater
Jason Wright
jasonwright.gatherstudio.app
Personal Brand

Personal brand site for a music educator and theater director. Built to lead with voice, not résumé.

View site →hover for testimonial
Jason Wright
Jason Wright
Theater Director, Piedmont City Schools

You have a way of getting down to where the rubber meets with a person. You truly, at your deepest core, want to help people understand themselves — connect with what's really their identity. I felt seen. Not just served. That's why I trust you with it.

View Jason Wright
Silver Run Chapel
silverrunchapel.gatherstudio.app
Wedding Venue

Venue site for Renee Rice's Silver Run Chapel in Calhoun County — the story of the land, not just the space.

Jacksonville Christian Outreach
jcoc.gatherstudio.app
Nonprofit

Community ministry site rebuilt around what JCOC actually does for people — food, hope, stability.

Regal Maltese preview
Regal Maltese
regal-maltese.vercel.app
Pet Business

Premium Maltese breeder site. Every page opens with the dog, not the breeder.

RR Travel Service
rrtravelservice.gatherstudio.app
Travel

Travel agency site for Renee Rice. Built to convert the couple who already knows where they want to go.

Joelle Tyler
joelletyler.gatherstudio.app
Personal Brand

Voice coaching and performance site. Designed to feel like the first lesson — warm, confident, specific.

Emotional Support Chicken preview
Emotional Support Chicken
esc.gatherstudio.app
Retail

Branding and site for a novelty gift brand. The name does the work — the site just had to not get in the way.

Video & Reels

Shot on-site, same day as the audit

B-roll captured at the client's location — store, studio, or office. Every frame is real. No stock.

Farm Supply · Anniston, AL

Pickette's Feed & Pet Supply

Shot in-store the day of the audit. 28 seconds. Every clip is real product, real shelves, real store.

Travel Agency · Anniston, AL

R&R Travel Service

Lifestyle reel for a travel agent site rebuild. Captures the feeling of the brand, not just the office.

Florals · Anniston, AL

Heather Florals

Real arrangements, real studio. Shot to feel like the work — lush, personal, made by hand.

Your reel here

We shoot B-roll on the day of your audit. No extra charge. No scheduling delay.

Book a session →

Plainspoken Blueprint — public audits

What we find when we look

We run the Plainspoken Blueprint on national and regional brands — not to embarrass anyone, but to show what most websites get wrong and exactly how to fix it. Every audit is free and public.

See all audits →Want your site audited? It's free. Request one →

Writing

Books in progress

Matt writes alongside the client work — memoir, curriculum, and a field guide for the methodology. These are long games.

Tend: Before the Wedding
Drafting
Tend: Before the Wedding
Pre-marriage curriculum
Marriage · Book

A curriculum for couples and the clergy who walk with them. Based on ten years of marriage counseling and pastoral work. Built around real conversations, not checklists.

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Real conversations, not checklists.

Tend: Before the Wedding
Read more →
Broken Ground
In progress
Broken Ground
Memoir
Memoir

A memoir about faith, land, and what gets lost when institutions fail the people inside them. Set in northeast Alabama. Long game — traditional publishing.

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What gets lost when institutions fail the people inside them.

Broken Ground
Read more →
Clever Confuses. Clarity Sells.
In progress
Clever Confuses. Clarity Sells.
The Plainspoken Blueprint field guide
Business · Methodology

The book behind the framework. Every business communication mistake I've seen, named and fixed. Written for owners who are tired of being told to 'tell their story.'

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Every business communication mistake I've seen, named and fixed.

Clever Confuses. Clarity Sells.
Read more →
Southern Legends
Publishing
Southern Legends
Long-form profiles → book
Narrative Nonfiction

Each published profile is a chapter banked. Profiles are live at southernlegends.blog. The book is being assembled from the ground up — reported, not written from memory.

hover for the line →

Each published profile is a chapter banked.

Southern Legends
Read more →
Matt Headley
Gather Studio

Let's build yours

Your site should make people feel seen.

Every build starts with the message. Get that right and the rest follows.

Book a call →See services